Kotler's 4Ps

Kotler's 4Ps—Product, Price, Place, and Promotion—are fundamental elements a business uses to bring a product to market successfully. 'Product' refers to what the business offers, including features and quality. 'Price' is how much customers pay, considering value and competition. 'Place' involves how the product is distributed and made accessible to customers. 'Promotion' encompasses marketing efforts like advertising and messaging to attract and persuade buyers. Together, these elements help businesses meet customer needs effectively while achieving sales and profit goals.