New Venture Creation

New Venture Creation in the context of large company entrepreneurship refers to the process by which established companies develop new businesses or products. This often involves identifying market opportunities, leveraging existing resources, and fostering innovation within the organization. Large companies create new ventures to diversify their offerings, enter new markets, or respond to changing consumer needs. It combines entrepreneurial thinking with the stability and resources of a larger organization, allowing companies to innovate while mitigating risks typically associated with starting completely new businesses.