7. Customer Acquisition and Retention

Customer acquisition refers to the strategies and efforts used by a startup to attract new customers and convince them to buy a product or service. Retention involves keeping those customers happy and engaged so they continue to support the business over time. For scalable startups, both are vital for growth. Effective acquisition means reaching a large audience quickly, while strong retention ensures customers remain loyal, reducing costs and increasing profitability. Balancing both strategies helps startups expand rapidly while building a solid customer base that supports long-term success.