The Four Steps to the Epiphany

"The Four Steps to the Epiphany," by Steve Blank, outlines a framework for startups to find product-market fit. The steps are: 1. **Customer Discovery**: Understand potential customers’ needs and validate hypotheses through interviews and research. 2. **Customer Validation**: Test your product concept with real customers to ensure it meets their needs and refine your offering based on feedback. 3. **Customer Creation**: Develop a marketing strategy to attract customers and generate demand for your product. 4. **Company Building**: Transition from a startup to a structured company, focusing on scaling operations and refining business processes. This process helps entrepreneurs create successful businesses aligned with market needs.