Concept Development

Concept Development in Product Innovation Management is the process of turning ideas into viable products. It involves brainstorming solutions, refining these ideas, and creating detailed descriptions, sketches, or prototypes. This stage focuses on understanding customer needs, assessing market potential, and identifying any technical challenges. The goal is to develop a clear, actionable plan that outlines how the product will function, appeal to users, and fit within the market, ultimately guiding the product from an initial idea to a completed design ready for production.