Image for 3. Clayton Christensen - Innovation Expert

3. Clayton Christensen - Innovation Expert

Clayton Christensen was a renowned scholar and business thinker best known for his theory of disruptive innovation. He explained how smaller companies with fewer resources can successfully challenge established businesses by targeting overlooked segments of the market with innovative solutions. Over time, these newcomers improve their products and attract mainstream customers, ultimately disrupting the leaders. His ideas have significantly influenced business strategy, helping companies understand how to adapt and thrive in competitive environments. Christensen's work emphasizes the importance of innovation for survival and growth in an ever-changing marketplace.