Concept Developing and Testing

Concept Development and Testing is a key step in Product Innovation Management where new ideas for products are created and refined. Initially, teams brainstorm to generate concepts that address customer needs. These ideas are then developed into more detailed prototypes or descriptions. Testing involves gathering feedback from potential users to assess their interest, usability, and overall appeal. This feedback helps the team improve the concept before it moves toward production. The goal is to ensure that the final product is valuable and meets market demands effectively.