Consumer Market

The consumer market refers to the group of individuals and households that purchase goods and services for personal use, rather than for business or resale. It includes everyday items like groceries, clothing, electronics, and leisure activities. Businesses target this market to understand customer preferences, buying habits, and trends, enabling them to develop products and marketing strategies that appeal to consumers’ needs and desires. Essentially, the consumer market is where companies and individuals interact through buying and selling, shaping the economy’s flow of goods and services.