Contagious Diffusion

Contagious diffusion refers to the spread of cultural ideas, practices, or traits from one person or group to another, similar to how a contagious disease spreads. This often occurs through direct social interactions, such as communication or shared experiences. For example, if a new fashion trend starts with one individual, and their friends see it and adopt it, the trend quickly spreads within their social circle. This process can happen rapidly and widely, as people influence one another, leading to the broader adoption of cultural elements across communities.