The Tipping Point (book)

"The Tipping Point," written by Malcolm Gladwell, explores how small actions can lead to significant changes in society. It identifies three key factors: "The Law of the Few," which emphasizes that a small group of influential people can spark trends; "The Stickiness Factor," which describes how a message must be memorable to create lasting impact; and "The Power of Context," highlighting how the environment influences behavior. Gladwell uses real-world examples to illustrate how ideas, products, and social behaviors can suddenly gain popularity or change dramatically once they reach a "tipping point."