micro-trends

Micro-trends are small, specific patterns or changes in behavior, preferences, or ideas that emerge within a particular group or community. Unlike larger trends that affect society as a whole, micro-trends often reflect niche interests or localized phenomena. They can arise from social media, cultural shifts, or new technologies, influencing areas like fashion, lifestyle, or consumer products. Observing micro-trends helps businesses and individuals stay ahead of changes in public interest, tailoring their strategies to meet evolving demands and preferences within specific demographics.