Spreadable Media

Spreadable media refers to digital content—such as videos, memes, or articles—that audiences actively share and distribute across social networks and online platforms. Unlike traditional media, where publishers control distribution, spreadable media relies on user engagement and voluntary sharing, amplifying its reach organically. Its success depends on whether the content resonates with viewers emotionally, culturally, or socially, encouraging them to pass it along. This process turns consumers into participants, making content more viral, widespread, and influential in shaping public conversations and trends.