Guerilla Marketing

Guerrilla marketing is an unconventional advertising strategy that relies on creative, low-cost tactics to reach a large audience, often in surprising ways. It aims to create memorable experiences or buzz around a brand, encouraging people to share their experiences through social media or word-of-mouth, which is where viral marketing comes in. Viral marketing leverages this sharing, allowing content—like videos, images, or campaigns—to spread rapidly and widely, much like a viral infection. Together, they create impactful marketing that can deliver significant exposure without the need for a large budget.