Jonah Sachs

Jonah Sachs is an American entrepreneur, author, and thought leader known for his work in marketing and storytelling, particularly in the context of social change. He co-founded the agency Free Range Studios and has been influential in promoting the idea of "story-based marketing." Sachs emphasizes the power of narratives to inspire action and change behaviors, arguing that effective stories can motivate people to engage with important societal issues. His notable works include the book "Winning the Story Wars," where he discusses how compelling stories can drive movements and influence culture.