Street Marketing

Street marketing, a subset of guerrilla marketing, involves creative and unconventional promotional strategies executed in public spaces. Its goal is to engage potential customers in surprising ways that grab attention and spark conversation. This can include flash mobs, interactive installations, or pop-up events that blend seamlessly with the environment. Unlike traditional advertising, street marketing seeks to create memorable experiences that resonate with audiences, often leveraging social media to amplify the message. By effectively using urban landscapes, brands can enhance their visibility and connect with people in an unexpected and impactful manner.