The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook is a practical guide that explores unconventional, low-cost marketing strategies designed to generate maximum attention and engagement. It emphasizes creative, out-of-the-box tactics—such as surprising visuals, street activities, or viral campaigns—that help small or medium-sized businesses stand out without large advertising budgets. The book provides examples, techniques, and planning advice to effectively reach target audiences, build brand awareness, and create memorable impressions through innovative, resourceful efforts. Essentially, it shows how clever ideas and strategic thinking can deliver impactful marketing results without relying on traditional media investments.