Guerrilla Marketing Research

Guerrilla Marketing Research involves using unconventional, often low-cost methods to gather data about consumers and markets. Instead of formal surveys or focus groups, it relies on innovative tactics like street interviews, social media interactions, or observation in everyday settings. The goal is to gain quick, insightful information with minimal investment, often leveraging creativity to reach target audiences where they naturally gather. This approach allows companies to understand customer preferences and behaviors more dynamically, enabling more responsive and targeted marketing strategies.