unconventional marketing

Unconventional marketing, also known as guerrilla marketing, involves creative and unexpected tactics to promote a product or service outside traditional advertising channels. It uses innovative, low-cost strategies—like street art, viral videos, or pop-up events—to grab attention and generate buzz. This approach aims to engage audiences in memorable ways, often with a focus on surprise or unusual placements, making the marketing effort stand out in a crowded marketplace. The goal is to create a strong impression quickly and cost-effectively, fostering word-of-mouth and deepening customer engagement.