Unconventional Advertising

Unconventional advertising, also known as guerrilla marketing, involves creative, often unexpected methods to promote a product or service outside traditional advertising channels. It aims to capture attention through unusual locations, interactive experiences, or surprising visuals, making a memorable impression on the audience. This approach is cost-effective and relies on ingenuity to generate buzz and word-of-mouth awareness. By breaking conventional norms, it seeks to stand out in cluttered markets and engage consumers in a more personal and impactful way.