Non-traditional Media

Non-traditional media refers to communication channels outside the conventional platforms like TV, radio, or newspapers. It includes digital and innovative methods such as social media, influencer marketing, podcasts, mobile apps, and guerrilla advertising. These channels often allow for more direct interaction with audiences, targeting specific groups, and creating engaging, shareable content. Non-traditional media offers brands and organizations flexible, cost-effective ways to reach consumers, adapt quickly, and foster two-way communication, complementing traditional media by embracing emerging technologies and changing consumer behaviors.