Place-based Marketing

Place-based marketing is a strategy that targets consumers based on their physical location. It involves delivering relevant advertisements, offers, or experiences to people when they are in a specific place, such as a shopping mall, transit station, or event venue. The goal is to connect with potential customers when they are nearby or actively in a setting where they might be interested in a product or service. This approach leverages location data and local context to create more personalized and effective marketing efforts, increasing the chances of engagement and conversion.