ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge was a social media campaign that aimed to raise awareness and funds for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease. Participants would voluntarily pour a bucket of ice water over their heads, share a video of the act online, and challenge others to do the same or donate to ALS research. The campaign went viral globally, significantly increasing public understanding of ALS and generating substantial charitable donations. It combined a fun, attention-grabbing activity with a call to support a neurological disease that causes progressive muscle weakness.