referral program

A referral program is a marketing strategy where a business encourages existing customers to recommend their products or services to others. In return, both the referrer and the new customer often receive incentives, such as discounts, rewards, or bonuses. The goal is to leverage satisfied customers' networks to attract new clients organically, build trust quickly, and grow the customer base efficiently. This approach benefits both parties—customers get rewards, and the business gains new, qualified prospects through trusted recommendations.