postcard campaigns

Postcard campaigns are marketing strategies that involve sending targeted physical postcards to prospective or existing customers. These postcards typically feature a compelling message or offer designed to encourage the recipient to take action, such as visiting a store or website. They are used to increase brand awareness, promote products or services, and generate leads. Because they arrive directly in the mail, postcards offer a personal touch and high visibility, making them an effective tool for local or targeted advertising efforts. These campaigns are often part of a broader direct marketing plan.