EDDM (Every Door Direct Mail)

Every Door Direct Mail (EDDM) is a postal marketing service that allows businesses to send promotional materials, like postcards or flyers, to all residents or specific neighborhoods within a chosen delivery route. Unlike individual-address mail, EDDM doesn’t require a mailing list; instead, it targets groups of addresses based on postal routes, making it cost-effective for local advertising. This method helps businesses reach a broad or targeted local audience efficiently, enhancing visibility and customer engagement without the need for personalized mailing lists.