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direct-to-consumer

Direct-to-consumer (DTC) is a business model where companies sell their products or services directly to customers, bypassing traditional retail channels. This means consumers purchase items directly from the manufacturer's website or storefront instead of through middlemen like wholesalers or retailers. DTC allows brands to build stronger relationships with consumers, offer better pricing, and gather valuable customer feedback. Many modern DTC brands leverage online platforms and social media for marketing, making it easier to reach and engage their target audience directly. This model has gained popularity in various industries, especially in fashion, cosmetics, and food.

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    Direct-to-consumer (DTC) refers to a business model where companies sell their products or services directly to customers, bypassing traditional retail channels. This allows brands to control their marketing, pricing, and customer experience more effectively. DTC companies often use online platforms to reach consumers, making purchases easier and more convenient. Examples include brands like Warby Parker or Dollar Shave Club, which have built strong relationships with customers through personalized experiences and direct communication, ultimately enhancing customer loyalty and feedback.