E-mail Marketing

Email marketing is a strategy where businesses send targeted messages or promotional content directly to people's email inboxes. It is used to build and maintain relationships with customers, inform them about products, offers, or updates, and encourage engagement or purchases. By using personalized and relevant content, companies aim to increase brand awareness and loyalty. Effective email marketing involves planning, segmentation of audiences, and analyzing results to improve future campaigns, making it a cost-efficient and direct way to communicate with a specific audience.