Direct-to-Consumer (DTC)

Direct-to-Consumer (DTC) refers to a business model where companies sell their products or services directly to customers, bypassing traditional retail stores or middlemen. This approach allows brands to build a direct relationship with consumers, often offering better pricing, more customization, and clearer communication. DTC companies typically use online platforms, social media, and their own websites to reach customers directly. This model has grown popular in industries like healthcare, beauty, and apparel, enabling brands to control branding, gather customer data, and respond quickly to market trends without relying on third-party retailers.