direct-to-consumer (DTC) business model

The direct-to-consumer (DTC) business model bypasses traditional retail channels by allowing companies to sell their products directly to customers. This approach eliminates middlemen, such as wholesalers and retailers, enabling businesses to have greater control over marketing, pricing, and customer experience. DTC brands often operate online or through their own physical stores, offering personalized services and fostering direct relationships with consumers. This model can lead to cost savings and higher profit margins, as well as the ability to gather valuable customer feedback for continuous improvement. Examples include brands like Warby Parker and Dollar Shave Club.