Nike (DTC approach)

Nike’s Direct-to-Consumer (DTC) approach means they sell their products directly to customers through their own stores and website, rather than relying solely on third-party retailers. This strategy allows Nike to have better control over branding, customer experience, and margins. By engaging directly with consumers, Nike can gather valuable insights, customize marketing, and respond more quickly to market trends. Essentially, Nike is building strong, direct relationships with its customers, which enhances brand loyalty and provides more profit each time a sale is made without middlemen.