Target CPA

Target CPA, or Target Cost Per Acquisition, is a digital advertising strategy that aims to achieve a specific cost for acquiring a new customer. Advertisers set a desired amount they are willing to spend, for instance, $10 per new customer. The advertising platform, like Google Ads, then optimizes ad placements and bids to reach this goal, ensuring that the total spending aligns with the target CPA. This approach helps maximize marketing efficiency by focusing on converting potential customers while staying within budget constraints. It’s a way to manage costs while still driving sales and growth.