Shopper Decision Journey

The Shopper Decision Journey describes the process consumers go through when choosing to buy a product or service. It starts with awareness, where they recognize a need or problem. Next is consideration, where they explore options, compare features, and gather information. Then comes purchase, the decision to buy a specific product. Afterward, they evaluate their satisfaction, influencing future choices and loyalty. This journey highlights that shopping is not always linear; consumers may revisit stages based on experiences or new information, and brands must engage at each point to guide and influence the decision-making process effectively.