Conversational Marketing

Conversational marketing is a strategy that uses real-time conversations to engage customers, often through chatbots or messaging apps. Instead of traditional marketing methods like emails or ads, it focuses on direct, two-way communication, allowing businesses to understand customer needs better and provide immediate assistance. This approach creates a more personalized experience, helping to build relationships and drive sales. By fostering dialogue, companies can gather valuable insights, respond to questions instantly, and guide customers through their buying journey more effectively.