Conversational Commerce

Conversational commerce refers to the use of messaging apps, chatbots, or voice assistants to buy, sell, or get customer support through natural, two-way conversations. It allows consumers to communicate directly with brands in a familiar, conversational way, often using platforms like WhatsApp, Facebook Messenger, or Alexa. This approach makes shopping more convenient and personalized, enabling instant responses, recommendations, and transactions without needing to visit a website or physical store. Essentially, it blends communication and commerce, making the purchasing experience seamless and efficient through everyday chat interfaces.