Mass Customization

Mass customization is a production strategy that combines the efficiency of mass production with the flexibility of personalized products. It allows companies to create tailored products for individual customers while maintaining cost effectiveness. Instead of offering a one-size-fits-all option, businesses can provide various configurations, features, or designs that meet specific customer needs. This approach enhances customer satisfaction, as people receive products that better fit their preferences, all while benefiting from competitive pricing and speed similar to mass-produced items. Examples include customized sneakers or personalizable software applications.