Configure-to-Order

Configure-to-Order (CTO) is a manufacturing approach where customers can customize a product according to their specific needs before it is built. Instead of choosing from pre-made items, customers select features, options, and configurations, which are then assembled based on their choices. This process allows for a higher degree of personalization while still maintaining efficiency in production. CTO is commonly used in industries like computers, machinery, and automobiles, enabling businesses to meet individual customer preferences without sacrificing quality or speed in manufacturing.