Customization

Customization refers to adjusting or tailoring a product, service, or experience to better suit an individual’s specific preferences, needs, or tastes. It involves modifying features or options so that the outcome feels more personalized and relevant for the user. For example, choosing a phone color, designing a website layout, or selecting ingredients for a meal are forms of customization. This process enhances satisfaction by making offerings more aligned with personal requirements, creating a more relevant and engaging experience without altering the core product or service itself.