LEGO Friends

LEGO Friends is a line of construction toys designed primarily for children, particularly girls, launched by the LEGO Group in 2012. It features mini-doll figures and sets focused on social play, highlighting themes like friendship, adventure, and everyday life scenarios. The sets include colorful, detailed environments such as cafés, parks, and shops, encouraging storytelling and imaginative role-play. LEGO Friends promotes creativity and problem-solving skills while offering an inclusive and relatable approach to play. The brand has also expanded into a successful animated series, further engaging its audience with character-driven narratives.