Jakob Nielsen (Usability Consultant)

Jakob Nielsen is a prominent user experience (UX) research and consulting expert known for his work in usability. He focuses on how people interact with technology, particularly websites and applications, ensuring that these platforms are easy to use and navigate. Nielsen developed key principles of web usability and introduced the concept of "heuristic evaluation," a method for identifying usability problems. His work has significantly influenced design practices, helping businesses create more user-friendly products that enhance customer satisfaction and accessibility in the digital world.