Don Norman (Cognitive Scientist)

Don Norman is a renowned cognitive scientist and design expert known for his work on usability and human-centered design. He emphasizes how products should be designed with the user's needs and behaviors in mind, ensuring that they are intuitive and easy to use. Norman authored influential books, including "The Design of Everyday Things," where he discusses how good design enhances user experience and minimizes frustration. His ideas advocate for a thoughtful approach to design, merging psychology and engineering to improve everyday objects and systems, making them more accessible and effective for everyone.