Clickthrough Rate (CTR)

Clickthrough Rate (CTR) is a metric used to measure the effectiveness of online advertisements or links. It is calculated by dividing the number of clicks on a link by the number of times the link was shown (impressions), then multiplying by 100 to get a percentage. For example, if an ad is displayed 100 times and receives 5 clicks, the CTR would be 5%. A higher CTR indicates that the content is engaging and relevant to the audience, as more people are inclined to click on it.