UX Research Methods

UX research methods are techniques used to understand how people interact with products or services. Common methods include interviews, where researchers ask users about their experiences; surveys, which gather quantitative data; usability testing, where users complete tasks to identify issues; and observation, where researchers watch users in real-time. These methods help designers gain insights into user needs and preferences, ultimately improving the overall experience by making products more intuitive and user-friendly. By focusing on the user's perspective, UX research ensures that solutions are tailored to real-world usage.