User Interviews

User interviews are structured conversations where a researcher asks individuals about their experiences, preferences, and opinions related to a product or service. The goal is to gather detailed insights directly from users to understand their needs, motivations, and challenges. These interviews help businesses identify areas for improvement, discover unmet needs, and develop more user-friendly solutions. Conducted in person, over the phone, or via video call, user interviews are a valuable method for collecting qualitative data that informs product development, marketing strategies, and overall user experience enhancements.