Norman Nielsen Group

The Nielsen Norman Group (NNG) is a research and consulting firm focused on user experience (UX) design. Founded by usability experts Jakob Nielsen and Don Norman, NNG analyzes how people interact with technology, such as websites and apps, to improve their usability. They conduct studies, publish articles, and offer training to help designers and organizations create user-friendly products. NNG emphasizes the importance of understanding users' needs and behaviors, ultimately aiming to enhance the overall experience of using digital tools and services for everyone.