Theory of Visual Hierarchy

The Theory of Visual Hierarchy refers to the arrangement of elements in a design to guide viewers' attention and convey information effectively. By using size, color, contrast, and placement, designers create a sense of order, allowing the most important information to stand out. For instance, larger fonts or vibrant colors attract attention first, while smaller, subdued elements support the main message. This helps audiences quickly understand content, determining what to focus on and enhancing overall communication in visual media, such as websites, advertisements, and presentations.