Eye Tracking Technology

Eye tracking technology measures and analyzes where a person is looking, how their eyes move, and how long they focus on specific areas. Using specialized cameras and sensors, it captures eye position and movement in real time. This data is used in various fields like user experience research, psychology, marketing, and gaming to understand attention, interest, and how people interact with visual content. Eye tracking provides objective insights into visual behavior without relying on self-reporting, helping to improve designs, evaluate reactions, or study cognitive processes efficiently.