Gaze Tracking

Gaze tracking is a technology that detects and measures where a person is looking by analyzing the position and movement of their eyes. Using specialized cameras and software, it can determine precisely what areas of a screen or environment a person is focusing on in real-time. This technology is used in various fields such as user experience research, accessibility, gaming, and advertising, to better understand visual attention and improve interactions. Gaze tracking provides insights into behavior without requiring physical input, making it a valuable tool for designing more intuitive and responsive systems.