Steve Krug (Information Architect)

Steve Krug is an influential figure in the field of web design and usability. He is best known for his book "Don't Make Me Think," which emphasizes the importance of making websites easy to navigate and user-friendly. Krug advocates for intuitive design, arguing that websites should be straightforward so that users can easily find the information they need without confusion. His work has significantly shaped how designers and businesses approach creating effective online experiences, focusing on understanding user behavior and simplifying interactions for better engagement.