the Nielsen Norman Group

The Nielsen Norman Group is a leading research and consulting firm specializing in user experience (UX) design. They analyze how people interact with websites, apps, and digital products to improve usability, making these tools more intuitive and effective. Their work helps organizations create user-friendly interfaces that enhance customer satisfaction, efficiency, and accessibility. Founded by experts Jakob Nielsen and Don Norman, the company provides insights, training, and best practices grounded in research to ensure digital designs meet users' needs and expectations.