Steve Krug

Steve Krug is a well-known expert in web usability and user experience design. He focuses on making websites easy to navigate and understand, emphasizing clear, simple principles to improve how users interact with digital products. His most famous book, "Don't Make Me Think," highlights the importance of intuitive design, where users can accomplish their goals without confusion or frustration. Krug's approach advocates for testing and refining website functionality based on real user feedback, ensuring that digital interfaces are efficient, accessible, and user-friendly.